The Psychology Behind Mobile Pocketbook AdoptionMotivations and incentives such as discount rates, cashback and commitment points can be powerful motivators for mobile pocketbook fostering. Nevertheless, the precise elements that drive mobile wallet fostering are still an enigma.Using the stimulus-organism-response (S-O-R) theory as an academic bas

The Psychology Behind Mobile Purse FosteringRewards and incentives such as discount rates, cashback and commitment points can be effective motivators for mobile budget fostering. However, the specific factors that drive mobile budget fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) concept as a theoretical basis, th